The CarDeck PH partnership thesis

The 3-sided car-buying aggregator the Philippines doesn't have yet.

Buyers upload documents once. Dealers compete for qualified, document-complete leads. Banks and private fincos bid for the loan. Neutral. RA 10173 compliant. Free for buyers.

₱500B+

PH new + used vehicle market

annual GMV, est.

475k+

New vehicles sold in 2024

CAMPI + AVID

Neutral 3-sided aggregators

in PH today

See the category gap Talk to the team

The buyer's reality today

Maria wants a Toyota Vios. Here's what buying it looks like today.

01Dealer A - fills inquiry form, uploads ID + payslips + COE + ITR
02Dealer B - fills inquiry form, uploads ID + payslips + COE + ITR (again)
03Dealer C - fills inquiry form, uploads ID + payslips + COE + ITR (again)
04Still no idea if she'll qualify - has to submit a full loan application just to find out
05Bank 1 via Dealer A - fills loan application, uploads same docs (again)
06Bank 2 via Dealer B - fills loan application, uploads same docs (again)
07Receives one financing quote per dealer. No comparison. No leverage.

Result: 5+ re-submissions, weeks of follow-ups - and she still doesn't know if she'll be approved, let alone if she got a good rate.

8 docs

Re-uploaded at every dealer and every bank

5+ forms

Submitted for a single car purchase

0 checks

No way to pre-qualify before applying - every rejection wastes weeks

1 quote

Per dealer - no side-by-side comparison

Traditional car buying

Re-upload documents at every dealer and every bank
No way to know if you'll qualify until you apply - every rejection costs weeks
One financing quote per dealer - no comparison
Personal info exposed on first contact
Buyer chases status over Viber and SMS

CarDeck

Upload once. Reused across all matched dealers and fincos
Pre-matched with qualified dealers and fincos - know you're approved before talking to anyone
Multiple competing dealer + financing offers, side-by-side
Anonymous profile until the buyer approves contact
Status, offers, and notifications tracked in one app

Why now

Four unlocks that make this possible - and urgent - today.

Smartphone-first buyers

Gen Z and millennials buying their first car expect Lazada-grade UX, not paper forms. The buyer they're selling to has changed; the buying process hasn't.

Dealer digital fatigue

Post-COVID, dealers live on Facebook inquiries and walk-ins - high volume, low intent, no documents. They're paying for leads already; they just want better ones.

Auto-loan competition is intensifying

Banks and private fincos are fighting for the same borrowers as rates compress. A neutral comparison rail is where margin pressure goes to die - and where take rate lives.

Data Privacy Act has matured

RA 10173 enforcement is no longer theoretical. A consented, audit-logged document vault is now a moat, not a checkbox - and a nightmare to retrofit.

The category gap

Every existing PH auto player owns one slice. Nobody connects all three.

Classifieds list. Used-car flippers buy and resell. Dealer-financing platforms fund inventory. None of them put the buyer in control of competing offers on one neutral rail.

Capability	ClassifiedsAutoDeal, Carmudi	Used-car flippersCarro, Carsome	Dealer financingOneLot
Vehicle discovery
Multiple competing dealer offers
Side-by-side financing comparison
Buyer-owned document vault
Neutral (not a lender or dealership)
Brand new + second-hand on one rail	partial	used only	used only

CarDeck is the first to connect buyer, dealer, and financier on one neutral rail.

Category context

One slice of this market has already scaled meaningfully.

Market validation

OneLot, a Philippine auto-tech focused on dealer-side financing alone, has scaled into a meaningful business by digitizing one part of this market.

CarDeck addresses the buyer side, the dealer side, and the financing side on the same rail - a strictly larger surface area, with a verified buyer network as the compounding moat. The market opportunity isn't hypothetical. The neutral 3-sided wedge just hasn't been claimed yet.

CarDeck is not affiliated with OneLot. Reference is for category context only.

The problem

Buying a car in the Philippines is broken on three sides.

Buyers re-submit everything

Same 8 documents typed and re-uploaded at every dealer and every bank - see Maria's journey above. Most quit before the second one.

Dealers chase cold leads

Facebook inquiries and walk-ins with no income data, no documents, and no real timeline. Sales teams burn hours on tire-kickers.

Financing is a single quote

Buyers see one bank's offer through the dealer. No comparison, no competition, no transparency on total cost of ownership.

The model

One verified buyer. Many competing offers.

CarDeck aggregates demand on one side and supply on two - dealers and financing companies - and matches them with a single qualified buyer profile.

Demand

Consumers

Build a profile. Upload the 8 required documents once. Get matched, compared, and contacted only after they say yes.

Supply · Inventory

Dealers

List vehicles. See anonymous qualified buyers with budget, timeline, and document status. Submit offers and compete on price and trust.

Supply · Financing

Financing companies

Banks and private fincos receive complete applications, bid loan terms, and win on rate, approval speed, and total cost - not on dealer relationships.

Upload once. Compete many. Choose the best total deal.

How it works

From sign-up to keys, in four steps.

Profile

Income, employment, address, vehicle preferences, budget.

Documents

Upload the 8 required documents. Encrypted, RA 10173 compliant.

Match

Smart engine scores vehicles, dealers, and financing partners.

Compete

Multiple dealer + finco offers. Buyer picks the best total cost.

Why it's fundable

A large market, a two-sided take rate, and compounding network effects.

₱500B+ annual GMV, <5% on a true aggregator

PH new + used vehicle sales combined. Auto loans attach to ~70% of new-vehicle purchases - a second monetization rail on the same buyer, on the same visit.

Two-sided take rate

We monetize both dealers and financing companies - never the buyer. Subscriptions, featured listings, priority leads, and success fees.

Network effects on both supply sides

More verified buyers attract more dealers AND more fincos. More supply attracts more buyers. Two compounding loops, not one.

Data moat that gets harder to copy

A verified buyer network with consented financial profiles and reusable documents takes years to build under RA 10173 - and gets more valuable every month.

Revenue model

Seven monetization surfaces. No buyer fees.

Dealer subscriptions

Tiered monthly access for dealer accounts.

Financing subscriptions

Banks and private fincos pay for marketplace access.

Featured listings

Paid placement for vehicles and partners.

Priority lead access

Early visibility on Platinum / Gold leads.

Success fees

Per-closed-deal commissions.

Advertising

Insurance, accessories, after-sales partners.

Market intelligence

Aggregated, anonymized reports for OEMs and lenders.

The moat

Trust compounds. Documents compound. Reputation compounds.

First mover in 3-sided

Classifieds aggregate listings. OneLot aggregates dealer credit. Carro / Carsome buy and resell. Nobody aggregates buyer demand AND competing financing on one neutral layer. First to do it sets the standard.

Verified buyer + document network

Hard-won, consented, and reusable. Every onboarded buyer adds asymmetric value to the supply side and gets harder to replicate over time.

Reputation system

Verified reviews, dealer + finco badges (Top Responder, Fast Approval, Most Trusted) influence ranking. No self-reviews. No anonymous reviews.

Lead scoring

Platinum / Gold / Silver tiers gate visibility. Supply side pays more for higher-intent leads - pricing power increases with data depth.

RA 10173 compliance built in

Explicit consent, audit logs on every document access, encryption at rest. Hard to retrofit, easy to defend.

Switching cost for buyers

Once a buyer's documents, preferences, and approval history live in their CarDeck vault, the next car purchase starts at step 3 - not step 1.

Clarity

What CarDeck is - and is not.

We are

A neutral 3-sided marketplace
A qualified-lead engine for dealers and fincos
A document vault buyers control
A reputation and ranking layer

We are not

A lender
A dealership
An insurance broker
A reseller of buyer data

Risks & how we beat them

The hard parts - named, with the plan.

Cold-start (chicken-and-egg)

Plan: Lead with the buyer side - free, useful, and viral. Dealers follow free qualified leads. Fincos follow document-complete applications. We never need both sides to show up on day one.

Dealer adoption inertia

Plan: Free tier first, monetize on conversion. Dealers already pay AutoDeal and Carmudi for worse leads - we sell better leads cheaper, then move them up tiers.

Trust on a financial document vault

Plan: RA 10173 from day one. Audit logs on every access. Buyer-controlled sharing. No data resale (it's in our 'we are not'). Trust isn't a feature here - it's the product.

Roadmap

We're building in public, one phase at a time.

Phase 0
Foundation
Auth, roles, design system, compliance pages.
Shipped
Phase 1
Consumer profile & documents
Profile, document vault, RA 10173 consent, readiness score.
Shipped
Phase 2
Dealers & inventory
Dealer accounts, vehicle listings, anonymous buyer browsing.
In build
Phase 3
Applications & offers
Apply to vehicles, dealer + financing offer flow.
Upcoming
Phase 4
Auto Apply, admin & comms
Smart matching, admin verification, email + SMS.
Upcoming
Phase 5
Reviews, reputation & monetization
Ratings, badges, subscriptions, featured listings, success fees.
Upcoming

Where we are today

Pre-launch. Building the buyer side first - on purpose.

Phase 1

Shipped

Consumer profile + RA 10173 document vault

Phase 2

In build

Dealer accounts + anonymous buyer marketplace

Growing

Buyer waitlist

Early dealer + finco conversations underway

We're deliberately building demand before supply. A neutral 3-sided marketplace wins by showing dealers and fincos a buyer network they can't reach anywhere else - not by listing inventory they already have on Facebook.

Want a deeper look?

We're happy to walk strategic partners and prospective dealers / financing companies through the product, the data, and the roadmap.

Talk to the team About CarDeck